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Property Developers and Feng Shui
Source : I Property (Jun Issue)
Date : 15 Jun 2012
by Joey Yap

It is a fact well-known; most people associate Feng Shui with homes as many come to appreciate the positive impacts of feng shui to the lives of its practitioners. Among some of the benefits include prosperity, well-being and overall success in life. This time, Joey Yap unearths the reason why environology is so common among developers.

While feng shui benefits have immensely contributed to homes and office spaces, the application of feng shui in significantly large property developments may have escaped our notice. Recent reports have also shown that there have been an increasing number of property developers turning to Environology, otherwise known as feng shui or Geomancy. This is because developers strategise urban planning in tandem with feng shui values in an effort to build better homes and offices and produce a win-win situation for them and the buyers. This also goes to show that property developers see a boost of feng shui into their project development as a support to accrue higher revenues.

Using Feng Shui Everywhere
Aside from using feng shui as a decision- making tool for their potential clients to evaluate the environment, feng shui also bridges the gap of interpersonal and human relationships, optimizing the chance to achieve overall harmony. Property developers also believe that applying feng shui ideals during construction promotes the compatibility of an individual's specific goals with the direction they would like the space to reflect.

It is an understandable business strategy for property developers to set a certain target market for their projects. Even with high-networth individuals as a target market, property developers like to adapt the right feng shui concept in accordance to achieving their target goals. This is complimentary to their aim of magnifying their chances of success by creating a more dynamic, productive and profitable real estate development with the use of feng shui.

Besides, the majority of property buyers these days consider feng shui an essential factor in determining their final decision to purchasing a certain property. Therefore, developers take into account the paramount motivator of injecting feng shui ideals into the development of a project that meets the approval of the consumers' needs. After all, the success- and downfalls- of their projects truly reflect their portfolio which will be the reference point that could resonate throughout the developers' entire corporate profile.

Portfolio Enhancement
Speaking of portfolio, property developers also use feng shui as their brands' enhancement tool to upgrade their products and services, through the quality of their development projects. It is valid of them to do so as feng shui has been known to influence the maximizing of business prospects, cultivating personal and business relationships as well as growing wealth for over 5,000 years.

Despite increasing their potential to create a successful development using feng shui's tricks of the trade, common real estate design's pitfalls leading to difficulty in sales, management issues or accidents on the construction site could also be hindered. It is this aspect that has the most potential to harness powerful benefits.

Through feng shui, property developers get to increase their pre-sales, becoming more aware of any "bad luck" energy that could make their project slow, stagnant or unprofitable, as well as harnessing the best possible "good luck" and success energy right from the start. Apart from that, they also use feng shui as an essential guideline in selecting the best locations or maximize an existing one, as well as enhancing the building's energy flow so that it is conducive in addition to being aesthetically pleasing form a design standpoint. What is of paramount importance is that a lot can be in done upon large-scale properties to bring in maximum prosperity to all parties involved.

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Dato' Joey Yap is the leading Feng Shui, BaZi and Qi Men Dun Jia consultant in Asia. He is an international speaker, bestselling author of over 160 books and master trainer in Chinese Metaphysics. He is also the founder of the Mastery Academy of Chinese Metaphysics and the Chief Consultant of Joey Yap Consulting Group.

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